Social Media, Content Marketing, Mobile and E-Commerce. Learning how to survive on today's e-world.
Thursday, 29 October 2009
Wednesday, 28 October 2009
Twitter's Business Model - BusinessWeek
"It has become a popular game, even among investors who should know better, to dismiss Twitter based on lack of a business model. But there is a difference between not generating income and lack of a business model. I believe that, in just a few short months, Twitter will show the world that not only do they have a business model, but that theirs is the most sophisticated around".
Tuesday, 27 October 2009
What Do Teens Want? Their Moms Off Facebook
With ages ranges ranging from 13 to 22, the "What Do Teens Want Panel?" at this week's Web 2.0 Summit was a sample of teen consumer behavior and a possible harbringer of what the web will look like when post-millennials come of age. With questions like "How important is email?" (Answer "If it's a Yahoo! address it's over" and "Hot girls use Hotmail.") the panel was an IRL version of the onslaught of media articles sensationalizing the fact that teens don't use Twitter.
Saturday, 24 October 2009
4 Reasons Why Mozilla’s Raindrop Matters
What’s important to remember in light of the launch of Mozilla’s Raindrop, which the company calls an “open experiment in web messaging,” is that for many users, email is broken. Inboxes are flooded with useless information as botnets tighten their grip on the broadband infrastructure, alternative ways to send and view messages are proliferating, and it’s just difficult to stay on top of missives that matter.
Raindrop is a new kind of message manager, capable of sifting and sorting messages in many ways. From its open-source core to the very problem it tries to solve — frustration over email glut — it will be important to many users.
Here are four reasons why Mozilla’s Raindrop Matters: gigaom.com
Monday, 5 October 2009
Twitter as an instant feedback mechanism
The relationship between Twitter and the success of a movie is starting to become clearer. Whilst this data is not sufficient to claim that there is a direct impact of negative reviews on Twitter on ticket sales, it is evident that negative reviews in Twitter, among other things, are impacting on consumer choices. And in many cases they are choosing not to view the movie.
The main impact of Twitter is its speed. It is easy and quick for movie-goers to post a review of the movie they have just seen, and for a blockbuster movie in an opening weekend, you might expect many thousands of reviews in a short space of time.
Whether the direct causation between negative posts of decreasing box office sales is true or not does not matter. Twitter provides an instant and detailed feedback mechanism for studios. Those with effective buzz tracking and monitoring services can quickly see the impact of a movie from the moment the audience leaves the first screening.