Study Says Most Brands Still Irrelevant on Twitter

Attention brands: Twitter users aren't talking to you or about you. In fact, they barely know you exist.

Read at adage.com

Posted via email from Zoid's reading the Wide Web

What you can’t Automate on Twitter | Blog Godown

Amazing Conversation
Learning
Reputation
Influence
Friends
Business Opportunity

via bloggodown.com

Posted via email from Zoid's reading the Wide Web

What Is The Value Of A Facebook Fan? Much more than zero!

Augie Ray posted a very interesting question (and answer) at Forrester's Marketing Blog: What Is The Value Of A Facebook Fan? Zero!

Not, really, as Mr Ray concluded in the text. It can be much more than zero, but first we must figure...

"... the difference between potential value and realized value. There is an appropriate and interesting corollary in the world of high school physics: If you lift a ball off the ground and hold it stationary, it has no kinetic energy but it does have potential energy; drop the ball, and the potential energy becomes kinetic energy. Facebook fans are like that -- all potential energy until you introduce something that creates kinetic energy." 

Move on, start now. Read the entire post and then think how can you create value from the potential energy of your fans and virtual friends. Looks simple.