Jeff Bezos, CEO of Amazon "Oh, you noticed that!"
Any idea about Amazon's plan? Check The Technium
Social Media, Content Marketing, Mobile and E-Commerce. Learning how to survive on today's e-world.
More than 90% of consumers unsubscribe, “unlike” or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.
Here are a few key findings from the study:
- 91% of consumers have unsubscribed from opt-in marketing e-mails.
- 77% of consumers report being more cautious about providing their e-mail address to companies versus last year.
- 81% of consumers have either “unliked” or removed a company’s posts from their Facebook News Feed.
- 71% of consumers report being more selective about “liking” a company on Facebook than they were last year.
- 51% of consumers expect that a “like” will result in marketing communications from brands, while 40% do not believe it should result in marketing communications.
- 41% of consumers have “unfollowed” a company on Twitter.
With 95% of U.S. online consumers using e-mail (and 93% of U.S. online consumers being subscribers to at least one opt-in e-mail per day), the e-mail findings are particularly important for marketers hoping to remain in good standing with their audiences via e-mail.
The pillar of the basic Web address - the trusty .com domain - is about to face vast new competition that will dramatically transform the Web as we know it. New Web sites, with more subject-specific, sometimes controversial suffixes, will soon populate the online galaxy, such as .eco, .love, .god, .sport, .gay or .kurd.
Not only are tablets the future, but "We think the Web is dead." It may always be there, but it's not the future. Nor are e-readers-devices like Amazon's Kindle. "There's one advantage to those things and that's that they can be read on the beach. That's not enough."George F. Colony, CEO of Forrester Research:
If the Web is dead, what's rising is "the "app Internet." And that's where media companies need to focus themselves strategically. The need to de-emphasize their HTML skills and become app-Internet developers-for tablets and smart phones alike. "That's the most important thing”