Google vs Foursquare And Groupon

Via Business Insider

Welcome: this is a new Twitter

Everyone at Twitter I spoke with today agreed that this is the single biggest change they’ve ever made to the site since its initial launch.

via techcrunch.com

Posted via email from Zoid's reading the Wide Web

Google Instant with Bob Dylan

Membase, The Database Powering Farmville

65 million people play Zynga's online games every day. Millions of web browsers open to millions farms and millions of frontiers. They take turns, they tend crops, they send gifts. They buy millions of objects and upgrades. It's a mind-boggling amount of data. It's a new sort of data, and it warranted development of a new sort of database management system.

That system, Membase, is a "NoSQL" database optimized for storing web applications. Membase was developed by Zynga, NorthScale, and NHN, and its source code released as open source in June of this year.

More at readwriteweb.com

Posted via email from Zoid's reading the Wide Web

Google to Allow Trademarked Keywords Following European Union Ruling - Bloomberg

Google Inc. will allow advertisers on its sites across Europe to use trademarked terms as “keywords” that link Internet searches to ads.

The policy change brings Google’s trademark practice in Europe in line with company rules in about 190 countries, including the U.S., Canada, the U.K. and Ireland. The change, effective from Sept. 14, follows a ruling by the European Union’s highest court in March that Google doesn’t breach EU law by selling trademark-protected names as keywords.

via bloomberg.com

Posted via email from Zoid's reading the Wide Web

Study Says Most Brands Still Irrelevant on Twitter

Attention brands: Twitter users aren't talking to you or about you. In fact, they barely know you exist.

Read at adage.com

Posted via email from Zoid's reading the Wide Web

What you can’t Automate on Twitter | Blog Godown

Amazing Conversation
Learning
Reputation
Influence
Friends
Business Opportunity

via bloggodown.com

Posted via email from Zoid's reading the Wide Web

What Is The Value Of A Facebook Fan? Much more than zero!

Augie Ray posted a very interesting question (and answer) at Forrester's Marketing Blog: What Is The Value Of A Facebook Fan? Zero!

Not, really, as Mr Ray concluded in the text. It can be much more than zero, but first we must figure...

"... the difference between potential value and realized value. There is an appropriate and interesting corollary in the world of high school physics: If you lift a ball off the ground and hold it stationary, it has no kinetic energy but it does have potential energy; drop the ball, and the potential energy becomes kinetic energy. Facebook fans are like that -- all potential energy until you introduce something that creates kinetic energy." 

Move on, start now. Read the entire post and then think how can you create value from the potential energy of your fans and virtual friends. Looks simple.