In this context the iPad isn't a computing device at all. Jobs is using his knack for design and user experience to build, not a better computer, but a better distribution channel. One that is controlled, constrained, and can re-take distribution as the point of monetization. You aren't buying a computer when you buy an iPad, you are buying a 16GB Walmart store shelf that fits on your lap - complete with all the supplier beat downs, slotting fees, and exclusive deals that go with it - and Apple got you to pay for the building.
Social Media, Content Marketing, Mobile and E-Commerce. Learning how to survive on today's e-world.
Wednesday, 14 April 2010
The iPad isn't a computer, it's a distribution channel - O'Reilly Radar
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