Any system for monitoring or measuring social media has three basic components: data collection, analytics, and application. The differences are in the details, and each component can be the subject of its own build-or-buy decision. If your goal is to beat the industry standard in a particular area, you build, but if industry-standard is good enough, you don't have to.
Social Media Today is sharing some interesting tips and a also a list of professional-strength social media aggregators
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