Study Says Most Brands Still Irrelevant on Twitter

Attention brands: Twitter users aren't talking to you or about you. In fact, they barely know you exist.

Read at adage.com

Posted via email from Zoid's reading the Wide Web

What you can’t Automate on Twitter | Blog Godown

Amazing Conversation
Learning
Reputation
Influence
Friends
Business Opportunity

via bloggodown.com

Posted via email from Zoid's reading the Wide Web

What Is The Value Of A Facebook Fan? Much more than zero!

Augie Ray posted a very interesting question (and answer) at Forrester's Marketing Blog: What Is The Value Of A Facebook Fan? Zero!

Not, really, as Mr Ray concluded in the text. It can be much more than zero, but first we must figure...

"... the difference between potential value and realized value. There is an appropriate and interesting corollary in the world of high school physics: If you lift a ball off the ground and hold it stationary, it has no kinetic energy but it does have potential energy; drop the ball, and the potential energy becomes kinetic energy. Facebook fans are like that -- all potential energy until you introduce something that creates kinetic energy." 

Move on, start now. Read the entire post and then think how can you create value from the potential energy of your fans and virtual friends. Looks simple.

Thelonious: WordPress 3.0. ready to upgrade. Ready to download

It's never too late to announce very loud. Actually, I really love the introductory sentence from WordPress blog:

"Arm your vuvuzelas: WordPress 3.0, the thirteenth major release of WordPress and the culmination of half a year of work by 218 contributors, is now available for download (or upgrade within your dashboard)."

Wireless Oligopoly Is Smother of Invention | Epicenter

If the people who brought us television had played by the same rules that today’s wireless carriers impose — we’d probably all be listening to the radio.

via wired.com

Posted via web from Zoid's reading the Wide Web

It’s a mistake to view IT simply as a commodity

There’s no question that cloud computing, commodity solutions and open-source software have changed our perceptions about the value of IT. Many, in fact, are convinced that information technology is rapidly becoming a standard utility, much like the water and electricity that flows into our homes and businesses.

Perceptions about IT as a standard utility miss the mark.  It’s a mistake to view IT simply as a commodity: that’s like saying people are a commodity, or talent is a commodity, or capital is a commodity.

Here are four key ways IT is making a difference in the companies’ capacity to innovate, @SmarPlanet.com

Professional-Strength Social Media Aggregators

Any system for monitoring or measuring social media has three basic components: data collection, analytics, and application. The differences are in the details, and each component can be the subject of its own build-or-buy decision. If your goal is to beat the industry standard in a particular area, you build, but if industry-standard is good enough, you don't have to.

Social Media Today is sharing some interesting tips and a also a list of professional-strength social media aggregators

Apple posts demos of how HTML5 can beat Flash

In an attempt to prove that Flash isn’t necessary, Apple has posted a set of 7 demo pages that show off the power of HTML5, the emerging new standard for Web content that will run, theoretically, in any browser on any device.

venturebeat.com posted about the new HTML5 features.

Posted via web from Zoid's reading the Wide Web