Saturday 26 February 2011

Free Kindle This November



Jeff Bezos, CEO of Amazon "Oh, you noticed that!"

Any idea about Amazon's plan? Check The Technium

Wednesday 16 February 2011

Groupon seeks managers to head expansion



Groupon Inc., owner of the largest website for daily deals, is ramping up hiring of managers who can help spearhead expansion abroad, according to two people involved in the planning.

Tuesday 15 February 2011

Today's links: New Chrome extension, Facebook web dominance, e-marketing and leadership

New Chrome extension: block sites from Google’s web search results
Google has launched one of its first experiments aimed at fighting back against content farms, asking the public to help identify the worst offenders.

Facebook's Web of Frenemies
Facebook Inc.'s growing ambitions are redrawing battle lines in Silicon Valley.
As the seven-year-old company ramps up its hiring and adds new features to its social network, it is disrupting the businesses of established companies like Yahoo Inc. and Google Inc. and putting even more Internet firms on notice

Stop Treating Consumers Like Liabilities, Start Treating Them Like People
Consumerist Offers Tips on How to Hold on to Unhappy Customers and Win New Ones; First: Stop Being Such a Jerk

Do We Need Leaders?
Like millions of others, we have been thrilled and terrified by the unexpected and unprecedented news coming out of Egypt in recent weeks.

Consumer Privacy And Marketers: Let's Talk Terms
The marketing and privacy discussion is full of complex issues being conflated in similar ways.
Most marketers are interested in data that gives them a better understanding of their audiences overall.
“Privacy” itself may mean not collecting unneccessary data, or collecting data and sharing it only with companies that the consumer specifies.

Tuesday 8 February 2011

Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter


More than 90% of consumers unsubscribe, “unlike” or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.

Here are a few key findings from the study:

  • 91% of consumers have unsubscribed from opt-in marketing e-mails.
  • 77% of consumers report being more cautious about providing their e-mail address to companies versus last year.
  • 81% of consumers have either “unliked” or removed a company’s posts from their Facebook News Feed.
  • 71% of consumers report being more selective about “liking” a company on Facebook than they were last year.
  • 51% of consumers expect that a “like” will result in marketing communications from brands, while 40% do not believe it should result in marketing communications.
  • 41% of consumers have “unfollowed” a company on Twitter.
With 95% of U.S. online consumers using e-mail (and 93% of U.S. online consumers being subscribers to at least one opt-in e-mail per day), the e-mail findings are particularly important for marketers hoping to remain in good standing with their audiences via e-mail.


More at: Mashable | The Social Media Guide:
Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter Mashable | The Social Media Guide

Monday 7 February 2011

Rush is on for custom domain name suffixes


The pillar of the basic Web address - the trusty .com domain - is about to face vast new competition that will dramatically transform the Web as we know it. New Web sites, with more subject-specific, sometimes controversial suffixes, will soon populate the online galaxy, such as .eco, .love, .god, .sport, .gay or .kurd.

Thursday 3 February 2011

Again…. “The Web is dead”

Not only are tablets the future, but "We think the Web is dead." It may always be there, but it's not the future. Nor are e-readers-devices like Amazon's Kindle. "There's one advantage to those things and that's that they can be read on the beach. That's not enough."

If the Web is dead, what's rising is "the "app Internet." And that's where media companies need to focus themselves strategically. The need to de-emphasize their HTML skills and become app-Internet developers-for tablets and smart phones alike. "That's the most important thing”
George F. Colony, CEO of Forrester Research:

Media Dealmakers Summit: "The Web Is Dead" - Consumer @ FolioMag.com