Membase, The Database Powering Farmville

65 million people play Zynga's online games every day. Millions of web browsers open to millions farms and millions of frontiers. They take turns, they tend crops, they send gifts. They buy millions of objects and upgrades. It's a mind-boggling amount of data. It's a new sort of data, and it warranted development of a new sort of database management system.

That system, Membase, is a "NoSQL" database optimized for storing web applications. Membase was developed by Zynga, NorthScale, and NHN, and its source code released as open source in June of this year.

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Google to Allow Trademarked Keywords Following European Union Ruling - Bloomberg

Google Inc. will allow advertisers on its sites across Europe to use trademarked terms as “keywords” that link Internet searches to ads.

The policy change brings Google’s trademark practice in Europe in line with company rules in about 190 countries, including the U.S., Canada, the U.K. and Ireland. The change, effective from Sept. 14, follows a ruling by the European Union’s highest court in March that Google doesn’t breach EU law by selling trademark-protected names as keywords.

via bloomberg.com

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