Wednesday 3 May 2017

SoundCloud has unveiled The Upload, a feature to help listeners discover even more new music



Following Spotify’s Discover Weekly and Apple Music’s personalized playlists, SoundCloud has unveiled a new feature to help listeners discover even more new music.

Music discovery and personalization has become a way for streaming services to attract and retain users.

More about The Upload - 9to5mac.com

The upload is here: https://soundcloud.com/discover

35% of Snapchat’s daily users aren’t reachable on Facebook and 46% can’t be found on Instagram

Snapchat have reasons to claim that it has a base of young, obsessed users who can’t be reached as easily anywhere else.  According to Bloomberg, App Annie reports that:

"on an average day, 35 percent of Snapchat’s daily users in the U.S. aren’t reachable on Facebook that same day, and 46 percent can’t be found on Instagram. About 61 percent of Snapchat’s fans aren’t watching YouTube on a given day, either." 

More at www.bloomberg.com

Thursday 23 March 2017

Google Ad Crisis Spreads as Biggest Marketers Halt Spending

Google’s advertising crisis went global after some of the biggest marketers including AT&T Inc. and Johnson & Johnson halted spending on YouTube and the internet company’s display network, citing concern their ads would run alongside offensive videos.

Bloomberg:

https://www.bloomberg.com/news/articles/2017-03-22/at-t-halts-spending-on-some-google-ads-after-youtube-controversy

Customer Service Chatbots Are About to Become Frighteningly Realistic

A startup gives chatbots and virtual assistants realistic facial expressions and the ability to read yours.

MIT Technology Review:

https://www.technologyreview.com/s/603895/customer-service-chatbots-are-about-to-become-frighteningly-realistic/?set=603954