Twitter as an instant feedback mechanism
FreshNetworks Blog:
The relationship between Twitter and the success of a movie is starting to become clearer. Whilst this data is not sufficient to claim that there is a direct impact of negative reviews on Twitter on ticket sales, it is evident that negative reviews in Twitter, among other things, are impacting on consumer choices. And in many cases they are choosing not to view the movie.
The main impact of Twitter is its speed. It is easy and quick for movie-goers to post a review of the movie they have just seen, and for a blockbuster movie in an opening weekend, you might expect many thousands of reviews in a short space of time.
Whether the direct causation between negative posts of decreasing box office sales is true or not does not matter. Twitter provides an instant and detailed feedback mechanism for studios. Those with effective buzz tracking and monitoring services can quickly see the impact of a movie from the moment the audience leaves the first screening.
1 comment:
The article you provided on "twitter as an instant feedback mechanism" is excellent.feedback mechanism will help a lot and its services are worthy.a lot of people are also opting for provide instant feedback.
Post a Comment