65 million people play Zynga's online games every day. Millions of web browsers open to millions farms and millions of frontiers. They take turns, they tend crops, they send gifts. They buy millions of objects and upgrades. It's a mind-boggling amount of data. It's a new sort of data, and it warranted development of a new sort of database management system.
That system, Membase, is a "NoSQL" database optimized for storing web applications. Membase was developed by Zynga, NorthScale, and NHN, and its source code released as open source in June of this year.
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