John Gapper is the FT's chief business commentator and on his blog he writes about business, finance, media, technology and related matters. Last Thursday, Gapper published on FT a review of Chris Anderson's FREE book and then started in the blog a very interesting debate with Chris about FREE:
The posts sequence here:
An interactive review of Free by Chris Anderson
John has missed the essential point of Free
Freemium is another revenue shot in the dark
Free is not a digital choice, it is an inevitablity
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