Wednesday 29 July 2009

Yahoo and Microsoft: search as a need, choice as a fact




Very basic:

With Microsoft and Yahoo operating independently, we had a choice of three top search engines and we used to choose Google. Basically because Google used to work better.

Now, people out there are saying that more choice will be available with the new deal between Microsoft and Yahoo. Sure, two is more than three.

And yes, I aggree... it will be easier to choose Google again. It keeps on working better and now there will be just one real alternative. Not 2. Keep it simple!


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